— HYBRID CONTENT DIRECTION · 2025-2026
CRIS & ME
A visual world for hand-painted porcelain, built through original photography and generative art direction.
A hybrid practice built around the product.
Each piece was photographed to preserve its shape, brushwork and handmade character. The resulting images became the foundation for new art-directed settings, allowing the atmosphere to change while the product remains recognisable.
PRODUCT PHOTOGRAPHY
Real pieces photographed with close attention to their form, scale and hand-painted detail.
HYBRID IMAGE DIRECTION
Photography extended into art-directed environments without losing the identity of the porcelain.
SOCIAL CONTENT
A consistent visual language designed to evolve across products, seasons and stories.
Different moods.
One recognisable identity.
From quiet product studies to more expressive seasonal scenes, colour, scale and atmosphere shift around the same distinctive pieces. The result is a flexible visual language for social content, always centred on the craft.
CLIENT
CRIS & ME
SCOPE
ART DIRECTION · PHOTOGRAPHY · GENERATIVE IMAGERY · SOCIAL CONTENT
YEAR
2025-2026