— ABOUT

Human direction
for a changing visual
landscape.

Holy Mountain is an independent, director-led visual practice creating still imagery, AI films and visual worlds for commercial and cultural projects.

We work directly with brands and cultural organisations, and alongside agencies and production companies—combining creative direction, production experience and generative tools.

Portrait of Álvaro de la Herrán in a wood-lined interior, with trees and mountains beyond the window.

— HUMAN DIRECTION

Technology expands the field. Direction gives the work meaning.

Álvaro de la Herrán — Director

More than twenty years across advertising, film, photography, editorial and cultural projects shape the work.

alvarodelaherran.com ↗︎

— LIVE ACTION & PHOTOGRAPHY

Cinematic portrait of a man in a dark suit and tie.

Black-and-white scene of figures beside the water.

Woman in white extending her arms against a blue background.

Dark blue Chanel perfume bottle in a softly lit still life.

Blonde woman in a light suit standing in a dark interior.

White furry figure in a pale blue, wintry landscape.

— CLIENTS & COLLABORATIONS

NIKE · VOGUE ITALIA · GQ · CHANEL · VOLVO · EL CORTE INGLÉS · P&G · ERIC BOMPARD · L’OFFICIEL HOMMES · MALABABA · HOSS

— HOW WE WORK

01

DIRECTION BEFORE TOOLS

Every project begins with the idea, audience and context—not the software.

02

HUMAN JUDGEMENT THROUGHOUT

Every image and sequence is selected, shaped and refined through human judgement.

03

We work directly or alongside creative and production teams, adapting to existing workflows and bringing in the right specialists when needed.

BUILT TO COLLABORATE

— ADVISORY & TRAINING

Helping creative teams work with generative tools—without losing their point of view.

Practical advisory and tailored learning for creative and production teams integrating generative tools into real workflows—from first experiments to responsible adoption.

— START A PROJECT

Looking for a creative partner?
Let’s talk.

Tell us what you have in mind.

START A PROJECT