— ABOUT
Human direction for a changing visual landscape.
Holy Mountain is an independent, director-led visual practice creating still imagery, AI films and visual worlds for commercial and cultural projects.
We work directly with brands and cultural organisations, and alongside agencies and production companies—combining creative direction, production experience and generative tools.
— HUMAN DIRECTION
Technology expands the field. Direction gives the work meaning.
Álvaro de la Herrán
— Director & Founder
More than twenty years across advertising, film, photography, editorial and cultural projects inform the practice.
Álvaro remains directly involved from the first conversation to final delivery, building a specialist team around the needs of each project.
— HOW WE WORK
01
DIRECTION
BEFORE TOOLS
Every project begins with the idea, audience and context—not the software.
02
HUMAN JUDGEMENT THROUGHOUT
Every image and sequence is selected, shaped and refined through human judgement.
03
We work directly or alongside creative and production teams, adapting to existing workflows and bringing in the right specialists when needed.
BUILT TO
COLLABORATE
— ADVISORY & TRAINING
Helping creative teams work with generative tools—without losing their point of view.
Practical advisory and tailored learning for creative and production teams integrating generative tools into real workflows—from first experiments to responsible adoption.
SOON EXPLORE THE LAB >