— STILL IMAGE DIRECTION · CAMPAIGN HERO · 2026

ASTEROID SUPPLY

Building an alien fashion world inside an abandoned Californian arcade.

DESKTOP HERO · 16:9

A campaign image built to change format without losing its story.

Holy Mountain developed the concept, characters and campaign image for Asteroid Supply—turning five graphic T-shirts into a community with its own place, attitude and visual culture.

The desktop composition introduces the full cast and environment. The mobile adaptation reframes the scene around three characters, preserving the atmosphere, styling and product presence.

MOBILE HERO · 9:16

WORLD BUILDING

Defining the location, atmosphere, light and visual rules of the abandoned arcade.

CHARACTER DIRECTION

Building a distinct cast around the garments, with styling and attitude aligned to each design.

FORMAT ADAPTATION

Recomposing the world for desktop and mobile rather than simply cropping a single master image.

The project began with five original T-shirt mockups supplied by Rafa Soto. Each design became the starting point for a character, an attitude and a place within the group. Holy Mountain's role was not to redesign the garments, but to give them a place, a mood and a campaign identity.

The collection
came first.

A place for the collection to exist.

The shirts needed more than a background. The visual development built an abandoned arcade at golden hour: faded machines, California palms, warm dust and a cast of alien outsiders.